For the fans of BTS’ Jungkook, there’s a good news as Calvin Klein has released a new campaign featuring the member of the popular K-pop band BTS, as their brand ambassador.
The campaign focuses on showcasing the brand’s hero products, with Jungkook modeling the Calvin Klein Hero Archive Tee in both black and white. The photos exude a playful ‘90s energy, with Jungkook wearing classic denim silhouettes and showcasing the brand’s signature CK monogram logo.
According to CK’s CMO Jonathan Bottomley, Jungkook was chosen as a brand ambassador due to his popularity and ability to connect with international audiences through his music and style. This partnership was confirmed in March of this year.
Jungkook World’s Most Popular Artist
In a statement while describing about the partnership, CMO Bottomley said that “Jung Kook is one of the world’s most popular artists; he possesses a rare ability to connect with international audiences through both his music and his style. We’re fortunate and excited to have him join the Calvin Klein team.”
Ever since the news regarding the partnership between the two broke out, BTS fans were going gaga as they expressed their excitement over their favorite idol’s debut. Now the brand has dropped their additional campaign images shot by famous photographer Park Jong Ha leaving the fans excited and stunned.
For those who are curious to know more about the price details of these products let us tell you, the black oversized Tee which our favorite idol were seen wearing on the official site of Calvin Klein is priced at $39.50.
In an earlier conversation with media, Jungkook can be heard seen saying that “I have been a fan of Calvin Klein for a long time, and I’m thrilled to be their newest global ambassador. This partnership is very special, as Calvin Klein’s heritage and brand values resonate with me.”
“My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I’m incredibly excited for people to see a new side of me in this first campaign for the brand,” he further added.
CK’s Other Partners
Previously Calvin Klein revealed BLACKPINK’s Jennie as one of the stars of their new spring campaign, alongside other celebrities such as FKA Twigs, Kendall Jenner, Aaron Taylor-Johnson and Michael B. Jordan.
In April 2021, Louis Vuitton announced that BTS had become the luxury fashion brand’s new ambassadors. This partnership was seen as a significant move for both the K-pop group and the French fashion house.
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Prior to this announcement, BTS had worn Louis Vuitton suits from the Fall/Winter 2021 menswear collection to the 2021 Grammy Awards, where they performed “Dynamite” and received their first-ever Grammy nomination for Best Pop Duo/Group Performance. The suits worn by the members of BTS at the event were custom-made by Louis Vuitton’s artistic director of menswear, Virgil Abloh.
Jungkook donated 1 billion
Meanwhile, In another news, the Youngest member of BTS, Jungkook has made a donation of approximately 1 billion equivalent to over $758,000 to Seoul National University Children’s Hospital to fund the medical expenses for kids of lower income group. As per various reports, the popular singer has reportedly made the donation just last week on Friday, April 14.